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Tuesday, March 4, 2008

The Interwebs: TV on The Internet -- Pitchfork to Start Incredibly Snobby Hipsterish TV InterNetwork, You Know, For The Kids

Pitchfork, not content with wielding the unholy power to force bands like Vampire Weekend down our throats, is launching an all-music Internet TV network. This may sound akin to an all ventriloquism film network on the radio but we hear its the new coming thing. For real. Sez the 'fork:

"In recent years, independent film networks have dedicated themselves to the respectful and intelligent treatment of classic and underground cinema. But independent music has never had a permanent home. So today, we're proud to announce the April 7 beta launch of, the first-ever music video channel dedicated to documenting independent music as it happens. As a visual extension of the music coverage Pitchfork has provided for more than a decade, and a means of updating and advancing the music television format, the online channel will bring you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online..."

Secret rooftop sessions with the artists I love!? Finally I can get to third base with Neko Case -- thanks Pitchfork! Too bad you totally sound like tools when you talk about "curating" music videos.

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